Practice Golden Rule Selling
To improve your sales performance, adopt the Golden Rule mentality. The Golden Rule says to, "Do unto others as you would have them do unto you." It also says, "Love your neighbor as yourself." The Golden Rule mentality in sales, says simply, "Sell unto others as you would have them sell unto you."
Different Strokes For Different Folks
What does this mean? Aren't there all kinds of different personalities that require different approaches and techniques? Well, yes and no. Practicing the golden rule in selling simply means that you sell to other people the way you would like to be sold to. You sell with the same honesty, integrity, understanding, empathy and thoughtfulness that you would like someone else to use in selling to you.
Seek First to Understand
If you would like a salesperson to take the time to thoroughly understand you and your situation before making a recommendation, you practice the same thing with your customers. If you would like a salesperson to give you honest information and to help you make an intelligent buying decision, you practice the same with your customer. If you would like a salesperson to be thoroughly knowledgeable about the strengths or weaknesses of his or her product or service, and that of his or her competitors, then you do the same with your product or service and your competitors.
Care About Your Customers
Perhaps the most important part of golden rule selling is the emotional component embraced in the word, "caring." Top sales professionals care about their customers. They care about themselves, their companies, their products and services, and they really care about helping their customers to make good buying decisions. If you think about the very best salespeople you know, you will recognize that they are caring individuals.
They Don't Care How Much You Know
If you think about your very best customers, you will recall that these are invariably people you care about, and who care about you. When you think about the people you buy from, you will recall that they seem to care about you more than the average. In every part of your business life, you will find that the significant people all have the denominator of caring as part of their character and their personalities.
Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, resolve today to sell to your customers with the same honesty, empathy and understanding that you would like them to use in selling to you.
Second, take time to genuinely care about your customers, their individual needs and their unique situations. Make people feel important and they will make you feel important.
BNI KL10 International Conference in Malaysian
Hi all just back from the BNI KL10 international conference in Malaysian. A couple of the topics I did some training on was “Out Sell Your Competition in Any Market” and “The Art of Closing the Sale”. I will be releasing the seminar called “The Art of Closing the Sale” in Australia. The first seminar will be on the 22nd of July in Townsville. I will keep you posted with new dates and locations. Talk soon Mark Garbelotto
7 Disciplines for High Performance
There are seven disciplines you must develop if you want to achieve all that is possible for you. You can learn these disciplines through practice and repetition until they become automatic.
Goal Setting
Every morning, take three to five minutes to write out your top goals in the present tense. Get a spiral notebook for this purpose. By writing out your ten goals at the beginning of each day, you will program them deep into your subconscious mind.
This daily goal writing will activate your mental powers. It will stimulate your mind and make you more alert. Throughout the day, you will see opportunities and possibilities to move more rapidly toward your goals.
Planning and Organizing
Take a few minutes, preferably the night before, to plan out every activity of the coming day. Always work from a list. Always think on paper. This is one of the most powerful and important disciplines of all for high performance.
Priority Setting
The essence of all time management, personal management, and life management is contained in your ability to set the proper priorities on the use of your time. This is essential for high performance.
Your ability to work single-mindedly on your most important task will contribute as much to your success as any other discipline you can develop. Exercise and Proper Nutrition
Your health is more important than anything else. By disciplining yourself to exercise regularly and to eat carefully, you will promote the highest possible levels of health and fitness throughout your life. Learning and Growth
Your mind is like a muscle. If you don’t use it, you lose it. Continuous learning is the minimum requirement for success in any field. Time for Important People in your Life
Relationships are everything. Be sure that in climbing the ladder of success, you do not find it leaning against the wrong building. Build time for your relationships into every day, no matter how busy you get. Action Exercise
These seven disciplines will ensure that you perform at the highest level and get the greatest satisfaction and results from everything you do. Study these seven disciplines and then make a plan for how you can incorporate each of them into your daily life.
The Selling Secret No One Tells You
.jpg)
What’s the biggest bottleneck every business owner and sales person faces to selling more? What is it that is keeping you from doubling your sales next month or tripling them this year?
What’s the most common mistake that prevents 97% of business owners and sales people from becoming a huge success and living the life they want? What’s the one thing keeping you from pulling in more sales even in a tough economy?
For most marketers and sales people, the problem isn’t due to lack of hard work or the quality of your product and services. You’re already working 60-hour weeks and your current clients love you.
The bottleneck to your growth is being able to attract a steady stream of new business and keep existing clients buying again and again. No matter how hard you work or how good your products and services are, without a steady stream of new prospects and sales, you can’t grow your business.
The Secret You Need to KnowEvery savvy sales person and business owner knows that to grow their business they need to market it. You know that you need to generate leads, advertise, use mailings, and you may even already have a website. But these are just individual pieces of the marketing and selling puzzle.
The secret that no one tells you is how to put this marketing and selling puzzle together so it works to steadily grow your income and business. And without this knowledge, you can easily bleed your bank account dry. What’s the solution? How can you make more with less effort?
To grow your business, to build wealth, you need a proven marketing and sales system to succeed. I’m always amazed at how many business owners and sales people constantly try to attract new business without one.
You could be making ten times as much with a lot less effort.
Discover the fastest way to ramp up sales and profits.
With a proven system for getting prospects’ attention, generating leads, converting leads to clients, maximizing sales, and generating repeat sales, you can easily double or triple your sales and have time to take a well-deserved vacation.
A System That DeliversNew York City has a system for catching rain in upstate reservoirs and then piping it to residents in the city. The only problem is that the delivery pipes are so antiquated that 10-15% of the water leaks out along the way before it gets to the tap.
Most business owners and sales people’s marketing and sales processes leak prospects at a much higher rate. Of all the people who view your marketing and sales materials, what percent contact you and buy from you?
Most sales and marketing systems are so leaky, they only deliver a fraction of a percent of the prospects they should. Such an inefficient system is both costly and requires a lot of time in maintenance.
Now imagine you had a proven marketing and selling system one that you could put on autopilot to generate a steady stream of leads, sales and profits. You would make at least double what you are now if not ten times as much.
To help you plug the leaks in your sales and marketing, and realize the profits you’ve targeted, you’ll need a proven wealth building system. For many people, this simple system has quickly generated more business in a month than most people do in a year.
Your Growth SystemThanks to wealth-building expert Charlie Cook, it’s easier than ever to maximize the profits from your existing business by using this complete money-making system. It gives you a proven system that delivers new leads and clients each month.
I’ve persuaded my colleague, Charlie Cook, to offer his proven money-making system practically for free for you to review. It’s an exclusive to my readers if you take action today to request your copy.
It is the most effective business building system I’ve ever seen and Charlie Cook is offering Brian Tracy subscribers an exclusive risk-free, 30-day test drive for only $2.95.
Want to discover how much more you and your business could be making? I negotiated this exclusive offer for Brian Tracy readers and I highly recommend you take action today to be more successful. You can put this proven sales and marketing system to use within days and start to increase your profits.
Remember, if you don’t take action today to increase sales grow your business and be more successful, who will? Smart people like you recognize a great deal when they see one. Then they move forward to improve themselves and their business. Here’s how…
Learn how to generate a steady stream of new and qualified prospects at our upcoming Selling like a Pro Training Workshops!
As seen in Australian Business Solutions Magazine, Mark Garbelotto will be travelling throughout Australia in March and April to show business owners and salespeople the secrets to selling faster and easier in tough markets!
Call 1300 795 129 to secure your seat for just $97.
Two Principles of Financial Success
February 9, 2010
Two Principles for Financial Success
By: Brian Tracy
There are two great principles for achieving financial success. The first principle is what we call the law of attraction. The law of attraction says that you are a living magnet. It says that your thoughts create a force field of energy that radiates out from you and attracts back into your life people and circumstances in harmony with them. Any thought you have, combined with an emotion, positive or negative, radiates out from you and attracts back into your life the people, circumstances, ideas, and opportunities consistent with it.
How to Attract the Success You Desire
Many people feel that this is perhaps the most important of all mental laws. It says that if you have a very clear idea in your mind of your desired goal, to become wealthy, and you can hold that idea in your mind on a continuing basis, you will inevitably draw into your life the resources that you need in order to achieve it. Every person who has become wealthy or successful has become wealthy and successful as a result of holding the idea of wealth and success in their mind long enough and hard enough, until they drew into their lives the resources they needed to accomplish it.
Your World Reflects Your Thoughts
The second principle is called the law of correspondence. This mental law is very powerful. It says, "as within, so without." It says that your outer world is like a mirror that reflects back to you what is going on in your inner world. And this law of correspondence says that everything that happens outside of you corresponds to something that’s going on inside of you. When we say that your outer world is a reflection of your inner world, we mean both at a conscious and at a subconscious level.
Discover how to attract more qualified prospects and close more sales at my 2-hour Selling like a Pro Training Workshops in Melbourne, Sydney, Perth, Adelaide, Townsville, and Hobart in 2010!
Visualize Your Goals Clearly
If you consciously believe that you have the ability to achieve your goals and you can hold a picture of those goals clearly in your mind long enough and hard enough, eventually your outer world will correspond with it.
Three Reflections of Success
There are three places where we see this law of correspondence. First of all, your outer world of people will correspond exactly with your own attitude. You will always see your attitude reflected back to you in the faces and the behaviors of the people around you. If you have a positive, optimistic attitude, people will respond to you almost immediately, even before you open your mouth, in a positive and cheerful way.
Relationships Show You Who You Are
The second area where we see the law of correspondence is in your relationships. Your relationships will always mirror back to you exactly the kind of a person you are. When you are happy and optimistic and at peace, your relationships will be happy and harmonious and loving. But when your thinking is disrupted or negative for any reason, consciously or unconsciously, this will be immediately reflected in your relationships.
Inner and Outer Wealth
The third place you see the law of correspondence is with regard to your wealth. Your external world of wealth and financial accomplishment will be a mirror image of your inner world of preparation. The only part of the equation that you can control is your conscious thoughts, and if you can keep your conscious thoughts on what you want, on your images of wealth and affluence, eventually your external world of reality and experiences will reflect it back to you.
Action Exercises
Here are two things you can do to apply these principles in your financial life:
First, guard your thoughts carefully. Whatever you think about, combined with the emotions of desire or fear, you will attract into your life. Be sure that you are attracting what you want by continuing to think only about what you want.
Second, keep feeding your mind with new information, ideas and pictures of the person you want to be and the life you want to live. By creating this inner attitude of mind, you change the outer aspects of your reality.
Create Large Chunks of Time
February 5, 2010
Create Large Chunks of Time
By: Brian Tracy
This strategy requires a commitment from you to work at scheduled times on large tasks. Most of the really important work you do requires large chunks of unbroken time to complete. Your ability to create and carve out these blocks of high value, highly productive time, is central to your ability to make a significant contribution to your work and to your life.
Thoughtfulness may be defined as a careful concern for the secondary consequences of each decision and each action. This is the essence of strategic thinking.
Start Immediately on Number One
Successful salespeople set aside a specific time period each day to phone prospects. Rather than procrastinating or delaying on a task that they don’t particularly like, they resolve that they will phone for one solid hour between 10 and 11 AM and they then discipline themselves to follow through on their resolutions.
Many business executives set aside a specific time each day to call customers directly to get feedback.
Create Specific Amounts of Time
Some people allocate specific 30-60 minute time periods each day for exercise. Many people read in the great books 15 minutes each night before retiring. In this way, over time, they eventually read dozens of the best books ever written.
The key to the success of this method of working in specific time segments is for you to plan your day in advance and specifically schedule a fixed time period for a particular activity or task.
You make work appointments with yourself and then discipline yourself to keep them. You set aside thirty, sixty and ninety minute time segments that you use to work on and complete important tasks.
Create Preplanned Periods
Many highly productive people schedule specific activities in preplanned time slots all day long. These people build their work lives around accomplishing key tasks one at a time. As a result, they become more and more productive and eventually produce two times, three times and five times as much as the average person.
Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, organize each day to create large chunks of time you can use for key task completion.
Second, make a written appointment with yourself to work on a key task at a specific time.
Imagine having more free time in your life to do the things you really want to do! Learn how to get more free time and achieve your goals at our 2-hour Mini Eat That Frog Training Workshops Australia-wide! Call 1300 795 129 to book.
Define Your Career or Business Clearly
Define Your Career or Business Clearly
By Brian Tracy
The first and most important question is: what business am I in? This question is not as simple as it seems. To identify your career or business goals, you must first learn to define your business in terms of what you do for your customer or for your company. Expand the definition of your business so that it is as broad as possible. Never stop with the first answer. Take the first answer to this question and find new applications, new markets, and new definitions for it.
Railroads
For example, at the beginning of the last century, those railroads that defined themselves strictly as railroads—providers of rail transport—failed to see that new technologies and methods of transport, such as trucks and airplanes, were a potential threat to their business. If they had defined themselves instead as movers of goods and people—providers of transportation—their response to the changes in technology might have been different. When you define your business, think in terms of how your products or services affect or interact with the lives and work of other people and organizations. Consider both existing customers, and those customers that you would like to acquire.
Target the Future
The next question to ask is: what business will I be in if things continue the way they are today? Think about your career or business two years from now, then in five years. If you do not change the way you define your work or your business, what kind of work will you be doing? Is it a sound and viable strategy to continue in your current way of working or doing business, or should be looking at changing in some way? Start by imagining what business you could be in. Where would a dramatic change in knowledge or skills, products or services, or industries and markets lead you? To express it another way, if you were willing to take stock of the environment for your career or business and commit to taking action, what business could you be in if you really wanted to be?
Analyze your Market
Take the analysis a step further and thing about what business you should be in. To do this, take a careful and comprehensive self-inventory. Examine your skills, your abilities, your ambitions, your energies, and especially your heart’s desires. Then analyze the market in which your career or business will be operating. Is there a fit? If not, either evaluate the changes you would personally need to make to create the career or business that would flourish in that market, or select a more appropriate market. These questions are among the most important of your life: What changes will you have to make to become the kind of person who can live the life and do the work you would really like to be doing in the future?
Action Exercise
What business are you in? What business could you be in? What business should you be in? What business should you not be in? What actions do you commit to take immediately as a result of insights gained in this blog post?
Do you want to gain absolute clarity over your business or career? Join us at the next Mini Eat That Frog Training Workshop and learn how to set and achieve your goals in the 5 key areas of your life. Call 1300 795 129 now to secure your seat.
The Laws of Money
January 22, 2010
The Laws of Money
By Brian Tracy
One of your major goals in life should be financial independence. You must aim to reach the point where you have enough money so that you never have to worry about money again. The good news is that financial independence is easier to achieve today than it has ever been before.
The Law of Abundance
We live in an abundant universe in which there is sufficient money for all who really want it and are willing to obey the laws governing its acquisition. People become wealthy because they decide to become wealthy. People are poor because they have not yet decided to become rich.
The world is full of thousands of people who have had far more difficulties to overcome than you could ever imagine, and they’ve gone on to be successful anyway. So can you.
The Law of Exchange
Money is the medium through which people exchange their labor in the production of goods and services for the goods and services of others. The amount of money you earn is the measure of the value that others place on your contribution. To increase the amount of money you are getting out, you must increase the value of the work that you are putting in.
The Law of Capital
Your most valuable assets, in terms of cash flow, are your physical and mental capital—your earning ability. How much time you put in and how much of yourself you put into that time largely determine your earning ability. Time and money can be either spent or invested. If you invest your time or money in becoming more knowledgeable and better skilled, you can increase your value.
The Law of Time Perspective
The most successful people in any society are those who take the longest time period into consideration when making their day-to-day decisions. Your ability to practice self-mastery, self-control, and self-denial, to sacrifice in the short term so you can enjoy greater rewards in the long term, is the starting point of developing a long time perspective.
The Law of Saving
Financial freedom comes to people who save 10 percent or more of their income throughout their lifetime. Savings today are what guarantee the security and the possibilities of tomorrow.
The Law of Conservation
It’s not how much you make but how much you keep that determines your financial future. The true measure of how well you are really doing is how much you keep out of the amount that you earn.
The Law of Three
There are three legs to the stool of financial freedom: savings, insurance, and investment. One of your major responsibilities, to yourself and to the people who depend on you, is to build a financial fortress around yourself over the course of your working lifetime. To be fully protected against the unexpected, you require liquid savings equal to two to six months of normal expenses.
The Law of Investing
Investigate before you invest. This is one of the most important of all the laws of money. You should spend at least as much time studying a particular investment as you do earning the money to put into that particular investment. The only thing easy about money is losing it. If you think you can afford to lose a little, you’re going to end up losing a lot. Invest only with experts who have a proven track record of success with their own money.
The Law of Magnetism
The more money you save and accumulate, the more money you attract into your life. The Law of Magnetism has been written about for more than 5,000 years. It explains much about success and failure in every area of life, especially in the financial arena. The more positive emotion you associate with your money, the more opportunities you will attract to acquire even more.
Action Exercise
Take time every day, every week, and every month to reflect on your financial situation and look for ways to deploy your finances more intelligently. The more time you take to think intelligently about your finances, the better decisions you will make and the more money you will have to think about.
The Law of Reciprocity
People have a deep subconscious need to reciprocate for anything that is done to or for them. The Law of Reciprocity is one of the most powerful of all determinants of human behavior. This is because nobody likes to feel that he or she is obligated to someone else. When someone does something nice for us, we want to repay that person, to reciprocate. We want to be even. Because of this, we seek an opportunity to do something nice in return. This law is the basis of the law of contract, as well as the glue that hold most human relationships together.
Concessions
The first party to make a concession is the party who wants the deal the most. You must therefore avoid being the first one to make a concession, even a small concession. Instead, be friendly and interested, but remain silent. The first person to make a concession will usually be the person who makes additional concessions, even without reciprocal concessions. Most purchasers and sellers are aware of this. They recognize that early concessions are a sign of eagerness and are prepared to take advantage of it. Be careful.
Equal or Greater
Every concession you make in a negotiation should be matched by an equal or greater concession from the other party. If the other party asks for a concession, you may give it, but never without asking for something else in return. If you don’t request a reciprocal concession, the concession that you give will be considered to have no value and will not help as the negotiation proceeds. If a person asks for a better price, suggest that it might be possible but you will have to either decrease the quantity or lengthen the delivery dates. Even if the concession is of no cost or value to you, you must make it appear valuable and important to the other party or it will not help you in the negotiation.
Small concessions on small issues enable you to ask for large concessions on large issues. One of the very best negotiating strategies is to be willing to give something in order to get something. When you make every effort to appear reasonable by conceding on issues that are unimportant to you, you put yourself in an excellent position to request an equal or greater concession later. Use Reciprocity to your Advantage
Use the reciprocity principle to your advantage. Before negotiating make a list of the things the other party might want and decide upon what concessions you are willing to give to get what you want. This preparation strengthens your negotiating ability considerably. Action Exercise
Prepare your best price or offer before you begin. Then, think through your first "fallback" position and how far you are willing to go to make a deal. Prepare your final fallback position as well, along with the maximum you are willing to concede. This exercise of thinking through these issues in advance will make you a much better negotiator.
Mini Eat That Frog Comes to Perth!
What a year it has been so far!
In just the last 120 days, we’ve had over 1000 people attend our Brian Tracy seminars around Australia!
We’ve rolled-out the Mini Eat That Frog National Tour, and trained a lot of people already in our new event, Selling like a Pro.
If you’re not familiar with the Eat That Frog metaphor, please see this video:
http://www.eatthatfrogmovie.com
We have toured all around Australia teaching people this philosophy of how to:
- Eliminate Procrastination
- Get More Done in Less Time;
- Become a High Performance Time Manager; and
- Achieve Your Goals in the 5 Key Areas of Your Life
We are excited to be bringing this world-renowned training to Perth this Thursday, December 3rd!
This event will be presented by me, Mark Garbelotto, Master Trainer with Brian Tracy International.
This event will sell out, so for more information and to book your seat go to www.eatthatfrog.com.au/mini or call 1300 795 129 today!




