Practice Golden Rule Selling
To improve your sales performance, adopt the Golden Rule mentality. The Golden Rule says to, "Do unto others as you would have them do unto you." It also says, "Love your neighbor as yourself." The Golden Rule mentality in sales, says simply, "Sell unto others as you would have them sell unto you."
Different Strokes For Different Folks
What does this mean? Aren't there all kinds of different personalities that require different approaches and techniques? Well, yes and no. Practicing the golden rule in selling simply means that you sell to other people the way you would like to be sold to. You sell with the same honesty, integrity, understanding, empathy and thoughtfulness that you would like someone else to use in selling to you.
Seek First to Understand
If you would like a salesperson to take the time to thoroughly understand you and your situation before making a recommendation, you practice the same thing with your customers. If you would like a salesperson to give you honest information and to help you make an intelligent buying decision, you practice the same with your customer. If you would like a salesperson to be thoroughly knowledgeable about the strengths or weaknesses of his or her product or service, and that of his or her competitors, then you do the same with your product or service and your competitors.
Care About Your Customers
Perhaps the most important part of golden rule selling is the emotional component embraced in the word, "caring." Top sales professionals care about their customers. They care about themselves, their companies, their products and services, and they really care about helping their customers to make good buying decisions. If you think about the very best salespeople you know, you will recognize that they are caring individuals.
They Don't Care How Much You Know
If you think about your very best customers, you will recall that these are invariably people you care about, and who care about you. When you think about the people you buy from, you will recall that they seem to care about you more than the average. In every part of your business life, you will find that the significant people all have the denominator of caring as part of their character and their personalities.
Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, resolve today to sell to your customers with the same honesty, empathy and understanding that you would like them to use in selling to you.
Second, take time to genuinely care about your customers, their individual needs and their unique situations. Make people feel important and they will make you feel important.
Saving Time When Dealing with Others
Your interactions with others consume as much time, if not more, than any other part of your day. Even technical workers spend up to 75 percent of their time communicating with co-workers. You can greatly increase the efficiency of your interactions by improving the quality of your communications.
Common Misunderstandings
A major waste of time is caused by misunderstandings between people about roles, goals, and responsibilities. People do not know what they are expected to do, how to do it, and by what time.
Misunderstandings lead to inefficiencies, anger, frustration, and unhappiness. It often requires an enormous amount of time to clear up a misunderstanding and get matters back to normal.
Unclear Priorities
Misunderstandings about priorities often lead to your working at the wrong job, at the wrong time, for the wrong reason, and perhaps aiming at the wrong level of quality. Or the problem may be that you are working for the wrong person.
The single most important cause of positive feelings and high levels of motivation in work is defined as "knowing exactly what is expected." On the other hand, the number-one complaint, or demotivator, of employees is to "not know what is expected."
In order to perform at your best, you need absolute clarity about your job and what you are expected to do.
Poor Delegation
Poor delegation to others, or from others, leads to mistakes and frustration on the part of both the boss and the employee. It is a major time waster. Poor delegation causes even the most sincere talented people to do poor work or the wrong jobs. Therefore, they end up feeling frustrated and unhappy.
Unclear Lines of Authority
Unclear lines of authority and responsibility lead to time wastage. People do not know who is supposed to do what job, when is it be done, and to what standard of quality. People are left to wonder, who is supposed to report to whom? Who's in charge? Who's the boss?
Incomplete Information
Another major time waster in business is poor or incomplete information, which leads to erroneous assumptions and conclusions. It is amazing how often people jump to conclusions or make false assumptions on the basis of wrong information.
The very best managers take the time to ask questions, and they listen carefully to the answers before they make a decision. If there is a key piece of information that suggests a problem or difficulty, they double-check on this piece of information to make sure that it is accurate.
Aimless or Too Frequent Meetings
Too many meetings, or aimless meetings that proceed without an agenda, direction, or closure, are an enormous waste of time at work. These are meetings that start and stop without any particular resolution. No problems are solved, no decisions are made, and no responsibilities are assigned. No deadlines are agreed upon for action.
Lack of Clarity Concerning One's Job
People need to know everything that is happening in the company that affects their particular jobs. The very best companies are open and honest with all employees concerning those matters affecting the health of the company.
Employees need to know what is going on and how their jobs fit into the big picture. When employees are unclear or unsure, an enormous amount of time is lost as the result of conversations, discussions, and gossip, which lead to ineffective work behaviors and poor productivity.
Action Exercise
Be crystal-clear in explaining to others exactly what is to be done, and to what standard of performance, and by what date.
By Brian Tracy
Fortune Favours the Brave
Boldness is a necessary part of courage but it must be a boldness based on an intelligent assessment of the potential risks and rew ards. The wonderful nature of boldness is that, properly directed, it builds the habit of courage in the person who practices it.
Act Boldly in Every Situation
In my experience, any virtue translated into action leads almost invariably to positive results. This applies to integrity, persistence, courtesy, love and courage. I've always liked the advice of an old man to his grandson. "Act boldly and unseen forces will come to your aid."
Take a Leap of Faith
Perhaps the most obviously important part of courage is the courage to step out in the face of uncertainty. Every great venture in the history of man has begun with faith and a giant leap into the unknown.
General Douglas MacArthur said, "There is no security in life, only opportunity." The creed of Frederick The Great, one of history's most successful leaders was, "Audacity, audacity-always audacity."
Launch With No Guarantees
A 12-year study of successful entrepreneurs conducted by Babson College concluded that the only thing they had in common was the willingness to launch, to step out in faith. Once they had started, they learned the lessons they needed to succeed. Many of them ending up successful in completely different businesses from where they started.
Dare to Go Forward
Dare to go forward. Successful companies are invariably those that continue to research, develop, experiment and introduce new products and services – even during the deepest recessions. Successful executives are those who are continually stretching themselves to move out of the comfort zone, to face the twin fears of failure and rejection and to move forward in spite of them.
Action Exercises
Here are two ways to develop greater boldness in your work and personal life.
First, just do it! Step out in faith! If you think of some action you can take to improve your life, give it a try. You may be surprised.
Second, when in doubt, act with audacity. Audacity may get you into trouble but even more audacity will get you out. Go for it!
By: Brian Tracy
BNI KL10 International Conference in Malaysian
Hi all just back from the BNI KL10 international conference in Malaysian. A couple of the topics I did some training on was “Out Sell Your Competition in Any Market” and “The Art of Closing the Sale”. I will be releasing the seminar called “The Art of Closing the Sale” in Australia. The first seminar will be on the 22nd of July in Townsville. I will keep you posted with new dates and locations. Talk soon Mark Garbelotto
The Law of Clarity…
Clarity accounts for probably 80% of success and happiness. Lack of clarity is probably more responsible for frustration and underachievement than any other single factor. That’s why we say that "Success is goals, and all else is commentary." People with clear, written goals, accomplish far more in a shorter period of time than people without them could ever imagine. This is true everywhere and under all circumstances.
The Three Keys to High Achievement
You could even say that the three keys to high achievement are, "Clarity, Clarity, Clarity," with regard to your goals. Your success in life will be largely determined by how clear you are about what it is you really, really want.
Write and Rewrite Your Goals
The more you write and rewrite your goals and the more you think about them, the clearer you will become about them. The clearer you are about what you want, the more likely you are to do more and more of the things that are consistent with achieving them. Meanwhile, you will do fewer and fewer of the things that don’t help to get the things you really want.
Here, once more, is the simple, seven-step process that you can use to achieve your goals faster and easier than ever before.
First, decide exactly what you want in each area of your life. Be specific!
Second, write it down, clearly and in detail;
Third, set a specific deadline. If it is a large goal, break it down into sub-deadlines and write them down in order;
Fourth, make a list of everything you can think of that you are going to have to do to achieve your goal. As you think of new items, add them to your list;
Fifth, organize the items on your list into a plan by placing them in the proper sequence and priority;
Sixth, take action immediately on the most important thing you can do on your plan. This is very important!
Seventh, do something every day that moves you toward the attainment of one or more of your important goals. Maintain the momentum!
Join the Top 3%Fewer than three percent of adults have written goals and plans that they work on every single day. When you sit down and write out your goals, you move yourself into the top 3% of people in our society. And you will soon start to get the same results that they do. Review Your Goals Daily
Study and review your goals every day to be sure they are still your most important goals. You will find yourself adding goals to your list as time passes. You will also find yourself deleting goals that are no longer as important as you once thought. Whatever your goals are, plan them out thoroughly, on paper, and work on them every single day. This is the key to peak performance and maximum achievement. Action Exercises
Here is how you can apply this law immediately:
First, make a list of ten goals that you would like to achieve in the coming year. Write them down in the present tense, as though a year has passed and you have already accomplished them.
Second, from your list of ten goals, ask yourself, "What one goal, if I were to accomplish it, would have the greatest positive impact on my life?" Whatever it is, put a circle around this goal and move it to a separate sheet of paper.
Third, practice the seven-step method described above on this goal. Set a deadline, make a plan, and put it into action and work on it every day. Make this goal your major definite purpose for the weeks and months ahead.
Get ready for some amazing changes in your life.
Decide Upon Your Major Definite Purpose
Since you become what you think about most of the time, a major definite purpose gives you a focus for every walking moment. As Peter Drucker said, "Whenever you find something getting done, you fine a monomaniac with a mission." The more you think about your major definite purpose and how to achieve it, the more you activate the Law of Attraction in your life. Helping you to attract people, opportunities, ideas, and resources to move more rapidly toward your goal and move your goal more rapidly toward you.
Activate Your Reticular Cortex
Each person has within his or her brain a special organ called the "reticular cortex." This small, finger-like part of the brain functions in a way similar to a telephone switchboard in a large office building. Just as all phone calls are received by the central switchboard and then rerouted to the appropriate recipient, all incoming information to your senses is routed through your reticular cortex to the relevant part of your brain or your awareness.
A Red Sports Car
Imagine that you decided that you wanted a red sports car. You write this down as a goal. You begin to think about and visualize a red sports car. This process sends the message to your reticular cortex that a red sports car is now important to you. A picture of a red sports car immediately goes up onto your mental radar screen. From that moment onward, you will start to notice red sports cars wherever you go. You will see them parked in driveways and in showrooms. Everywhere you go, your world will seem to be full of red sports cars.
If you decide to become financially independent, you will suddenly begin to notice all kinds of opportunities and possibilities around you that have to do with achieving your financial goals. You will see stories in newspapers and recognize books on the subject everywhere you go. It will seem as though you are surrounded by ideas and information that can be helpful to you in achieving your financial goals. On the other hand, if you do not give clear instructions to your reticular cortex and your subconscious mind, you will go through life as though you were driving in a fog. Your Major Definite Purpose
Your major definite purpose can be defined as the one goal that is most important to you at the moment. It is usually the one goal that will help you to achieve more of your other goals than anything else you can accomplish. It must be something that you personally really want. It must be clear and specific. Your goal must be measurable and quantifiable. Your major definite purpose must be in harmony with your other goals. If you use your reticular cortex and keep your goal in your mind you are bound to achieve it. Action Exercise
Determine how you will measure progress and success of achieving your goal. Write it down.
7 Disciplines for High Performance
There are seven disciplines you must develop if you want to achieve all that is possible for you. You can learn these disciplines through practice and repetition until they become automatic.
Goal Setting
Every morning, take three to five minutes to write out your top goals in the present tense. Get a spiral notebook for this purpose. By writing out your ten goals at the beginning of each day, you will program them deep into your subconscious mind.
This daily goal writing will activate your mental powers. It will stimulate your mind and make you more alert. Throughout the day, you will see opportunities and possibilities to move more rapidly toward your goals.
Planning and Organizing
Take a few minutes, preferably the night before, to plan out every activity of the coming day. Always work from a list. Always think on paper. This is one of the most powerful and important disciplines of all for high performance.
Priority Setting
The essence of all time management, personal management, and life management is contained in your ability to set the proper priorities on the use of your time. This is essential for high performance.
Your ability to work single-mindedly on your most important task will contribute as much to your success as any other discipline you can develop. Exercise and Proper Nutrition
Your health is more important than anything else. By disciplining yourself to exercise regularly and to eat carefully, you will promote the highest possible levels of health and fitness throughout your life. Learning and Growth
Your mind is like a muscle. If you don’t use it, you lose it. Continuous learning is the minimum requirement for success in any field. Time for Important People in your Life
Relationships are everything. Be sure that in climbing the ladder of success, you do not find it leaning against the wrong building. Build time for your relationships into every day, no matter how busy you get. Action Exercise
These seven disciplines will ensure that you perform at the highest level and get the greatest satisfaction and results from everything you do. Study these seven disciplines and then make a plan for how you can incorporate each of them into your daily life.
Pump Up Your Profits In 2010!
There is a truism that 50 percent of advertising is wasted, but no one ever knows for sure which 50 percent it is. As a result, advertising budgets always seem higher than necessary. This problem persists in many areas of business today. Money is being wasted, but no one is exactly sure where and how it is happening.
Low Profits or No Profits
Many companies today are earning low profits or no profits because their costs of doing business are not coordinated with their sales. Many products and services are priced by people who are completely unaware of the real costs involved in bringing these products or services to the market. These mistakes in pricing are then buried in the overall operations and general revenues of the business.
Conduct a Profit Analysis on Every Product
One of the most important parts of the Turbo strategy process is for you to conduct a complete profit analysis on each product or service you sell. Very few companies have ever done this. But when you begin applying profit analysis in your company, you can often increase your profits dramatically.
High-Volume vs. High Profit Customers
As you examine these numbers, you will find that, in many cases, your biggest customers are not your most profitable customers, and your biggest selling products or services are not your most profitable ones either. You may find that your costs of doing business with some customers and with some products are so high that it is hardly worth the investment of people are resources. This can only be determined by taking a hard look at the numbers.
You need to be your own turnaround specialist all the time, and most especially when business slows for any reason. To pump up your profits, you do a complete profit analysis on your business and move immediately to focus the energies of the company on those areas that represent the very best sources of net cash. This process requires that you continually analyze your business so that you know exactly the profitability of every product or service you sell in comparison with every other product or service you sell, right down to the penny. From Most to Least Profitable
The fact is that with a little effort, every single product or service can be organized on a scale from the most profitable to the least profitable, both on a per item or per hour basis, and in net dollar amounts. There is always one that is more profitable than any other. Determine Profitability
You begin your profit analysis by determining the exact gross sales revenues that you receive from a product or service after all subtractions for defects, returns, breakage, loss, wastage, and bad debts. Take every single deduction so that your gross dollar amount is completely accurate, and you are crystal-clear about the exact amount you are netting from sales. Face the Bitter Truth
You will probably find that fully half of your product and service offerings are generating very little profit or even causing you to lose money with every sale. A turnaround specialist would immediately either raise the prices of the low-profit items or discontinue them altogether. You must do the same. Action Exercise
Do a complete profit analysis on every product and service you offer. Rank them from highest to lowest.
Become Everything You Are Capable of Becoming in 2010
The turning point in my life came when I discovered the law of cause and effect, the great law of the universe, and human destiny. I learned that everything happens for a reason. I discovered that success is not an accident. Failure is not an accident, either. I also discovered that people who are successful in any area usually are those who have learned the cause-and-effect relationship between what they want and how to get it.
Determine Your Personal Growth and Development Values
To realize your full potential for personal and professional growth and development, begin with your values as they apply to your own abilities. As you know, your values are expressed in your words and actions.
You can tell what your values are by looking at what you do and how you respond to the world around you. Your values are the root causes of your motivations and your behaviors.
Clarify Your Personal Growth and Development Vision
Create a long-term vision for yourself in the area of personal growth. Project forward five or ten years and imagine that you are developed fully in every important part of your life. Idealize and see yourself as outstanding in every respect. Refuse to compromise on your personal dreams.
Now take your vision and crystallize it into specific goals. Here is a good way to start. Take out a piece of paper and write down ten goals that you would like to achieve in the area of personal and professional development in the months and years ahead. Write in the present tense, exactly as if you were already the person you intend to be.
Determine exactly what you want to be able to do. Decide who you want to become. Describe exactly what you will look like when you become truly excellent in your field and in your personal life.
Upgrade Your Personal Knowledge and SkillsSet specific measures for each of your goals. If your goal is to excel in your field, determine how you will know when you have achieved it. Decide how you can measure your progress and evaluate your success.
Perhaps you can use as a measure the number of hours you study in your field each week. Perhaps you can measure the number of books you read or the number of audio programs you listen to. Perhaps you could measure your progress by the number of sales you make as the result of your growing skills.
Develop Winning Personal Growth and Development HabitsSelect the specific habits and behaviours you will need to practice every day to become the person you want to become. These could be the habits of clarity, planning, thoroughness, studiousness, hard work, determination, and persistence. Action Exercise
Decide today to develop yourself to the point where you can achieve every financial and personal goal you ever set and become everything you are capable of becoming. Write down your goals and make sure to look at them every day, then ponder ways you possibly achieve these goals.
The Law of Reciprocity
People have a deep subconscious need to reciprocate for anything that is done to or for them. The Law of Reciprocity is one of the most powerful of all determinants of human behavior. This is because nobody likes to feel that he or she is obligated to someone else. When someone does something nice for us, we want to repay that person, to reciprocate. We want to be even. Because of this, we seek an opportunity to do something nice in return. This law is the basis of the law of contract, as well as the glue that hold most human relationships together.
Concessions
The first party to make a concession is the party who wants the deal the most. You must therefore avoid being the first one to make a concession, even a small concession. Instead, be friendly and interested, but remain silent. The first person to make a concession will usually be the person who makes additional concessions, even without reciprocal concessions. Most purchasers and sellers are aware of this. They recognize that early concessions are a sign of eagerness and are prepared to take advantage of it. Be careful.
Equal or Greater
Every concession you make in a negotiation should be matched by an equal or greater concession from the other party. If the other party asks for a concession, you may give it, but never without asking for something else in return. If you don’t request a reciprocal concession, the concession that you give will be considered to have no value and will not help as the negotiation proceeds. If a person asks for a better price, suggest that it might be possible but you will have to either decrease the quantity or lengthen the delivery dates. Even if the concession is of no cost or value to you, you must make it appear valuable and important to the other party or it will not help you in the negotiation.
Small concessions on small issues enable you to ask for large concessions on large issues. One of the very best negotiating strategies is to be willing to give something in order to get something. When you make every effort to appear reasonable by conceding on issues that are unimportant to you, you put yourself in an excellent position to request an equal or greater concession later. Use Reciprocity to your Advantage
Use the reciprocity principle to your advantage. Before negotiating make a list of the things the other party might want and decide upon what concessions you are willing to give to get what you want. This preparation strengthens your negotiating ability considerably. Action Exercise
Prepare your best price or offer before you begin. Then, think through your first "fallback" position and how far you are willing to go to make a deal. Prepare your final fallback position as well, along with the maximum you are willing to concede. This exercise of thinking through these issues in advance will make you a much better negotiator.
