The second form of intellectual capital that you posses is your knowledge of how your business operates internally, in comparison to that of your competitors or any other business. Each business develops a series or systems, procedures, methods, techniques, and strategies to market, sell, produce, deliver products and services, and satisfy customers. Each business has internal systems for accounting, administration, and financial controls. These systems take many years to develop and considerable time for a new person to learn. A person who knows and understands these systems intimately has a form of intellectual capital that is difficult for the company to replace.

Build Your Ability to Get Results

The third form of intellectual capital that you possess, and that is perhaps the key determinant of your earning ability, is your knowledge and understanding of how you can get financial results in a competitive market. This includes your knowledge of your products and services and how to sell them. It includes your knowledge of customers and suppliers and how to deal with them. It embraces your familiarity with bankers, lawyers, accountants, and government officials and how to interact with them effectively. This form of intellectual capital may take years to build, and it is extremely valuable to your organization. You first responsibility to yourself is to develop your earning ability to a high level. You do this by continually increasing your intellectual capital, by upgrading your ability to do your job, by becoming a valuable part of your organization, and by getting more and better financial results for your organization.

Action Exercise

Take time to get to know every component of your business. Get to know your customers and learn everything there is to know about your products and services.

First, decide exactly what you want in each area of your life. Be specific!

Second, write it down, clearly and in detail;

Third, set a specific deadline. If it is a large goal, break it down into sub-deadlines and write them down in order;

Fourth, make a list of everything you can think of that you are going to have to do to achieve your goal. As you think of new items, add them to your list;

Fifth, organize the items on your list into a plan by placing them in the proper sequence and priority;

Sixth, take action immediately on the most important thing you can do on your plan. This is very important!

Seventh, do something every day that moves you toward the attainment of one or more of your important goals. Maintain the momentum!

Join the Top 3%
Fewer than three percent of adults have written goals and plans that they work on every single day. When you sit down and write out your goals, you move yourself into the top 3% of people in our society. And you will soon start to get the same results that they do.

Review Your Goals Daily
Study and review your goals every day to be sure they are still your most important goals. You will find yourself adding goals to your list as time passes. You will also find yourself deleting goals that are no longer as important as you once thought. Whatever your goals are, plan them out thoroughly, on paper, and work on them every single day. This is the key to peak performance and maximum achievement.

Action Exercises
Here is how you can apply this law immediately:

First, make a list of ten goals that you would like to achieve in the coming year. Write them down in the present tense, as though a year has passed and you have already accomplished them.

Second, from your list of ten goals, ask yourself, "What one goal, if I were to accomplish it, would have the greatest positive impact on my life?" Whatever it is, put a circle around this goal and move it to a separate sheet of paper.

Third, practice the seven-step method described above on this goal. Set a deadline, make a plan, and put it into action and work on it every day. Make this goal your major definite purpose for the weeks and months ahead.

Get ready for some amazing changes in your life.

The most productive people take the time to create a work area where they enjoy spending time. The cleaner and neater your work area before you begin, the easier it is for you to get started and keep going.

Assume The Position
When you sit down, with everything in front of you, ready to go, assume the body language of high performance. Sit up straight, sit forward and away from the back of the chair. Carry yourself as though you were an efficient, effective high performing personality. Then, pick up the first item and say to yourself, "Let’s get to work!" and plunge in. And once you’ve started, keep going until the job is finished.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, take a good look at your desk or office, both at home and at the office. Ask yourself, "What kind of a person works in an environment like that?"

Second, resolve today to clean up your desk and office completely so that you feel effective, efficient and ready to get going each time you sit down to work.

Demonstrate Attentiveness
By paraphrasing the speaker’s words, you demonstrate in no uncertain terms that you are genuinely paying attention and making every effort to understand his or her thoughts or feelings. And the wonderful thing is, when you practice effective listening, other people will begin to find you fascinating. They will want to be around you. They will feel relaxed and happy in your presence.

Listening Builds Trust
The reason why listening is such a powerful tool in developing the art and skill of conversation is because listening builds trust. The more you listen to another person, the more he or she trusts you and believes in you.

Listening also builds self-esteem. When you listen attentively to another person, his or her self-esteem will naturally increase.

Listening Develops Discipline
Finally, listening builds self-discipline in the listener. Because your mind can process words at 500-600 words per minute, and we can only talk at about 150 words per minute, it takes a real effort to keep your attention focused on another person’s words. If you do not practice self-discipline in conversation, your mind will wander in a hundred different directions. The more you work at paying close attention to what the other person is saying, the more self-disciplined you will become. In other words, by learning to listen well, you actually develop your own character and your own personality.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, make a habit of pausing before replying in any conversation or discussion. You will be amazed at how powerful this technique really is.

Second, continually ask, "How do you mean?" in response to anything that is not perfectly clear. This gives you even more time to listen well.

Set A Deadline
Third, set a deadline for your goal. A deadline acts as a "forcing system" in your subconscious mind. It motivates you to do the things necessary to make your goal come true. If it is a big enough goal, set sub-deadlines as well. Don’t leave this to chance.

Make A List
Fourth, make a list of everything that you can think of that you are going to have to do to achieve your goal. When you think of new tasks and activities, write them on your list until your list is complete.

Organize Your List
Fifth, organize your list into a plan. Decide what you will have to do first and what you will have to do second. Decide what is more important and what is less important. And then write out your plan on paper, the same way you would develop a blueprint to build your dream house.

Take Action
The sixth step is for you to take action on your plan. Do something. Do anything. But get busy. Get going.

Do Something Every Day
Do something every single day that moves you in the direction of your most important goal at the moment. Develop the discipline of doing something 365 days each year that is moving you forward. You will be absolutely astonished at how much you accomplish when you utilize this formula in your life every single day.

Action Exercises
Here are two things you can do to put these ideas into action immediately.

First, decide exactly what you want, write it down with a deadline, make a plan and take action – on at least one goal – today!

Second, determine the price you will have to pay to achieve this goal and then get busy paying that price – whatever it is.

The way you behave on the outside will largely determine the results you get. The results you get will reinforce your self-image, in either a positive or negative way, and will set you up to repeat the same behaviors in the next similar situation.

The Core of Your Personality
The third part of your self-concept is your self-esteem. This is the feeling or emotional component of your personality, the "reactor core" of your subconscious mind. Your level of self-esteem determines the vitality and energy of your personality and is the control valve on your performance.

Comparing: Your Behaviour with Your Ideal
Your self-esteem is affected by many factors. One of the most important is the distance between your self-image, the way you see yourself in the moment, and your self-ideal, the way you would ideally like to be sometime in the future.

Whenever you feel your current performance and behaviour is consistent with the best person that you can possibly be, your self esteem goes up. You feel happier and more exhilarated. You have more energy and enthusiasm. You are more positive and personable with others.

Action Exercise What are the values, qualities, and attributes of other people that you most admire? What actions could you take to incorporate those values into your personality?

Be Prepared to Work Hard
In addition to quality work, you must be prepared to work hard. Hard work is essential for any kind of lasting success. Good work habits go hand in hand with what people continually refer to as good luck.

A person who works efficiently and well, and gets a lot of high-value work done, on or before schedule, seems to get a lot of lucky breaks. He or she gets even more opportunities to do more high-value work.

Most People are Lazy
Unfortunately, most people are lazy. They do just as much as they have to do to avoid getting fired. They sometimes act as if they are entitled to a job, whether they do it well or not. This fact gives hard working people an opportunity to excel far above the lazy people of the world.

Create Your Own Reputation
Here’s a question for you. Do you have a reputation for being one of the hardest and most efficient workers in your company? Do people look up to you and respect you as one of the top people in your business? Are you continually being given more and bigger assignments, more important responsibilities, and more opportunities for promotion than anyone else?

If the answer is no, isn’t it time for you to make a decision to get serious about your future? Remember, this life is not a rehearsal for something else.

Action Exercises
Ask yourself continually, every minute of every day, "What results are expected of me?" Whatever your answer, concentrate on those results most of the time.

Make the Right Prescription
Once this mutual agreement has been reached, that a treatable condition exists and that you have identified it accurately, you can move on to phase three. This is the prescription phase, where you show the patient (customer) that your product or service is the best available treatment, taking all the factors of the patient’s situation into consideration for the ailment that you have diagnosed. You show that, on balance, what you are suggesting is the best of all possible solutions.

Professionals who sell in the way that doctors treat patients find that their sales activities proceed far more smoothly and result in better sales in less time.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, take the time to do a thorough examination by asking excellent questions and by listening carefully to the answers.

Second, repeat back and check your diagnosis with the customer so that you both agree on the need or problem – before you recommend a solution.

Incomplete Information
Another major time waster in business is poor or incomplete information, which leads to erroneous assumptions and conclusions. It is amazing how often people jump to conclusions or make false assumptions on the basis of wrong information.

The very best managers take the time to ask questions, and they listen carefully to the answers before they make a decision. If there is a key piece of information that suggests a problem or difficulty, they double-check on this piece of information to make sure that it is accurate.

Aimless or Too Frequent Meetings
Too many meetings, or aimless meetings that proceed without an agenda, direction, or closure, are an enormous waste of time at work. These are meetings that start and stop without any particular resolution. No problems are solved, no decisions are made, and no responsibilities are assigned. No deadlines are agreed upon for action.

Lack of Clarity Concerning One’s Job
People need to know everything that is happening in the company that affects their particular jobs. The very best companies are open and honest with all employees concerning those matters affecting the health of the company.

Employees need to know what is going on and how their jobs fit into the big picture. When employees are unclear or unsure, an enormous amount of time is lost as the result of conversations, discussions, and gossip, which lead to ineffective work behaviours and poor productivity.

Action Exercise
Be crystal-clear in explaining to others exactly what is to be done, and to what standard of performance, and by what date.

Learning and Growth
Your mind is like a muscle. If you don’t use it, you lose it. Continuous learning is the minimum requirement for success in any field.

Time for Important People in Your Life
Relationships are everything. Be sure that in climbing the ladder of success, you do not find it leaning against the wrong building. Build time for your relationships into every day, no matter how busy you get.

Action Exercise
These seven disciplines will ensure that you perform at the highest level and get the greatest satisfaction and results from everything you do. Study these seven disciplines and then make a plan for how you can incorporate each of them into your daily life.