Customers always behave rationally in pursuing the path of least resistance to get want they want. From the point of view of the customer, every action makes perfect sense. All buying behavior is aimed at achieving greater personal satisfaction, toward improving one’s position, toward being better off. If a salesperson or a businessperson suggests that the customers are stupid for not patronizing a particular store or buying its products, it is actually the salesperson or the businessperson who is stupid. The customer is very smart and usually knows what is in his or her best interest. The customer’s decision is always rational, from the customer’s point of view.

Proper Business Planning

Proper business planning always begins with the customer as the central focus of attention and discussion. People within companies have a dangerous tendency to lose touch with the thoughts, feelings, and needs of their customers. They tend to talk only among themselves, and what is worse, they listen only to each other. They lose touch with the reality of their customers. If you are in business, and if what you do affects your customer, you should mentally erect a statue of the customer and place it in the middle of the table when you discuss any plans regarding your products or services. Always ask yourself; if the customer was sitting here listening to us, what would the customer be thinking? What would the customer say?

Action Exercise

Make a list of all your customers, both inside and outside of your business. Write down the names of your boss and coworkers, your outside customers and contacts, everyone with whom you deal, including your staff

Achieving Peak Performance and excellent time management in sales begins with your setting clear income and sales goals for yourself. The act of sitting down and deciding, in writing, how much you want to earn, and how you are going to go about earning it, makes it far more likely that you will achieve those goals than if you didn’t set them at all. The goal-setting exercise I am about to share with you has led to the doubling and tripling of the incomes of many salespeople. It is powerful because it is simple and easy. You can learn it and apply it immediately.

Determine What You Will Have to Do

Once you have broken your income and sales goals down into monthly, weekly, daily, and hourly amounts, you then define these goals in terms of the activities necessary to achieve them. The critical element in this calculation is the factor of control. You cannot control your income or your sales on a day-to-day basis. They depend on too many other factors. But you can control your activities. You can determine and control what you do from morning to night, and as a result, you can indirectly control your income. If you engage in the activities necessary to make sales you want to make, you will inevitably achieve your sales goals.

Get Better at What You Do

Once you have determined your sales goals and worked out an activity schedule for each day, you immediately go to work on yourself to upgrade your skills in your key result areas. One of the best uses of your time is to get better at the most important things you do. Your goal is to upgrade your skills so that you achieve more and better results in a shorter period of time.

Action Exercise

Take charge of your sales career today; resolve to double the amount of time you spend face-to-face with prospects and customers.

The most productive people take the time to create a work area where they enjoy spending time. The cleaner and neater your work area before you begin, the easier it is for you to get started and keep going.

Assume The Position
When you sit down, with everything in front of you, ready to go, assume the body language of high performance. Sit up straight, sit forward and away from the back of the chair. Carry yourself as though you were an efficient, effective high performing personality. Then, pick up the first item and say to yourself, "Let’s get to work!" and plunge in. And once you’ve started, keep going until the job is finished.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, take a good look at your desk or office, both at home and at the office. Ask yourself, "What kind of a person works in an environment like that?"

Second, resolve today to clean up your desk and office completely so that you feel effective, efficient and ready to get going each time you sit down to work.

Dare to Go Forward
Dare to go forward. Successful companies are invariably those that continue to research, develop, experiment and introduce new products and services – even during the deepest recessions. Successful executives are those who are continually stretching themselves to move out of the comfort zone, to face the twin fears of failure and rejection and to move forward in spite of them.

Action Exercises
Here are two ways to develop greater boldness in your work and personal life.

First, just do it! Step out in faith! If you think of some action you can take to improve your life, give it a try. You may be surprised.

Second, when in doubt, act with audacity. Audacity may get you into trouble but even more audacity will get you out. Go for it!

Don’t be a Victim
You don’t have to be a victim of Parkinson’s Law. If you cannot save 10 percent of your income, start today by saving 1 percent of your income in a special savings and investment account. Put it away at the beginning of each month, even before you begin paying down your debts. Live on the other 99 percent of your income. As you become comfortable living on 99 percent, raise your savings level to 2 percent of your income, then 3 percent and 4 percent, and so on.

Grow Your Savings and Investments
Within one year, you will be saving 10 percent and maybe even 15 or 20 percent of your income and living comfortably off the balance. At the same time, your savings and investment account will start to grow. You will become more careful about your expenditures, and your debts will begin to be paid off.

Change Your Financial Outlook in a Year
Within a year or two, your entire financial life will be under your control and you will be on your way to becoming a self-made millionaire. This process has worked for everyone who has ever tried it. Try and see for yourself.

Open a special account for financial accumulation today. Make a deposit in this account, no matter how small. Then, look for every opportunity to add to this account. Begin to study money so that you understand how to make it grow. Read books and magazines by experts on the subject. Never stop saving, learning, and growing until you become financially independent.

Set A Deadline
Third, set a deadline for your goal. A deadline acts as a "forcing system" in your subconscious mind. It motivates you to do the things necessary to make your goal come true. If it is a big enough goal, set sub-deadlines as well. Don’t leave this to chance.

Make A List
Fourth, make a list of everything that you can think of that you are going to have to do to achieve your goal. When you think of new tasks and activities, write them on your list until your list is complete.

Organize Your List
Fifth, organize your list into a plan. Decide what you will have to do first and what you will have to do second. Decide what is more important and what is less important. And then write out your plan on paper, the same way you would develop a blueprint to build your dream house.

Take Action
The sixth step is for you to take action on your plan. Do something. Do anything. But get busy. Get going.

Do Something Every Day
Do something every single day that moves you in the direction of your most important goal at the moment. Develop the discipline of doing something 365 days each year that is moving you forward. You will be absolutely astonished at how much you accomplish when you utilize this formula in your life every single day.

Action Exercises
Here are two things you can do to put these ideas into action immediately.

First, decide exactly what you want, write it down with a deadline, make a plan and take action – on at least one goal – today!

Second, determine the price you will have to pay to achieve this goal and then get busy paying that price – whatever it is.

Step number five is to ask, "What are all the possible solutions?" Write out as many solutions or answers to the situation as possible before moving on. The quantity of possible solutions usually determines the quality of the solution chosen.

Clear Decisions Are Key
Step number six is to "Make a clear decision." Usually any decision is better than none.

Step number seven is to "Assign clear responsibility for carrying out the decision and then set a deadline for completion and review." Remember, a decision without a deadline is just a fruitless discussion.

Finally, step number eight is to follow-up, monitor the decision, compare actual results with expected results and then generate new solutions and new courses of action.

Action Exercises
Now, here are two ways you can apply this technique to think more creatively.

First, state the problem clearly, in writing, so that you know exactly what it is that you are trying to solve. Ask, "What else is the problem?"

Second, develop as many solutions as you possibly can, including doing nothing, before you make a decision. Quality of ideas is in direct proportion to the quantity that you generate.

Practice "White Magic"
This means practice listening closely to others when they are talking. It is one of the most powerful self-esteem building behaviours of all. Whenever you listen attentively to another, their heart rate speeds up. They feel happier and more valuable. They like and respect you more as a result. The more you listen closely to another person, the more that person feels that you are important and valuable as well.

Four Keys to Listening
The keys to effective listening are simple. First, listen attentively, without interrupting. Second, pause before replying. Don’t rush in with whatever is on your mind. Third, questions for clarification by asking, "how do you mean?" Finally, feed it back in your own words.

The Great Design
As Aristotle said, "Man is a social animal." We live our lives within the context of our relationships with others. The more and better relationships we have, the happier and busier we are. The more you stay involved with other people, the longer you will live and the more enjoyable will be those years.

Action Exercise
Pick out the person that you like the least that you deal with on a day to day basis. Next time you see that person admire something about them. You can comment on their dress, grooming, work or even their possessions. You will be surprised how differently that person will react to you in the future.

Understanding With Greater Efficiency
The third benefit of pausing before replying is that you will actually hear and understand the prospect better if you give his or her words a few seconds to soak into your mind. The more time you take to reflect upon what has just been said, the more conscious you will be of the their real meaning. You will be more alert to how his words can connect with other things you know about the prospect in relation to your product or service.

The Message You Send
When you pause, not only do you become a more thoughtful person, but you convey this to the customer. By extension, you become a more valuable person to do business with. And you achieve this by simply pausing for a few seconds before you reply after your prospect or customer has spoken.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, take time to carefully consider what the customer just said and what he might mean by it. Pausing allows you to read between the lines.

Second, show the customer that you really value what he has said by reflecting for a few moments before you reply.

Two of the most common ways to deal with mistakes are invariably fatal to high achievement. The first common but misguided way to handle a mistake is the failure to accept it when it occurs. According to statistics, 70 percent of all decisions we make will be wrong. That’s an average. This means that some people will fail more than 70 percent of the time, and some people will fail less. It is hard to believe that most of the decisions we make could turn out to be wrong in some way. In fact, if this is the case, how can our society continue to function at all?

Cut Your Losses
The fact is that our society, our families, our companies, and our relationships continue to survive and thrive because intelligent people tend to cut their losses and minimize their mistakes. It is only when people refuse to accept that they have made a bad choice or decision-and prolong the consequences by sticking to that bad choice or decision-that mistakes become extremely expensive and hurtful.

Learn From Your Mistakes
The second common approach that people take with regard to their mistakes, one that hurts innumerable lives and careers, is the failure to use your mistakes to better yourself and to improve the quality of your mind and your thinking.

Learning from your mistakes is an essential skill that enables you to develop the resilience to be a master of change rather than a victim of change. The person who recognizes that he has made a mistake and changes direction the fastest is the one who will win in an age of increasing information, technology and competition.

By remaining fast on your feet, you will be able to out-play and out-position your competition. You will become a creator of circumstances rather than a creature of circumstances.

Action Exercises
Now, here are three steps you can take immediately to put these ideas into action.

First, imagine that your biggest problem or challenge in life has been sent to you at this moment to help you, to teach you something valuable. What could it be?

Second, be willing to cut your losses and walk away if you have made a mistake or a bad choice. Accept that you are not perfect, you can’t be right all the time, and then get on with your life.

Third, learn from every mistake you make. Write down every lesson it contains. Use your mistakes in the present as stepping stones to great success in the future.  By Brian Tracy