Become Everything You Are Capable of Becoming in 2010
The turning point in my life came when I discovered the law of cause and effect, the great law of the universe, and human destiny. I learned that everything happens for a reason. I discovered that success is not an accident. Failure is not an accident, either. I also discovered that people who are successful in any area usually are those who have learned the cause-and-effect relationship between what they want and how to get it.
Determine Your Personal Growth and Development Values
To realize your full potential for personal and professional growth and development, begin with your values as they apply to your own abilities. As you know, your values are expressed in your words and actions.
You can tell what your values are by looking at what you do and how you respond to the world around you. Your values are the root causes of your motivations and your behaviors.
Clarify Your Personal Growth and Development Vision
Create a long-term vision for yourself in the area of personal growth. Project forward five or ten years and imagine that you are developed fully in every important part of your life. Idealize and see yourself as outstanding in every respect. Refuse to compromise on your personal dreams.
Now take your vision and crystallize it into specific goals. Here is a good way to start. Take out a piece of paper and write down ten goals that you would like to achieve in the area of personal and professional development in the months and years ahead. Write in the present tense, exactly as if you were already the person you intend to be.
Determine exactly what you want to be able to do. Decide who you want to become. Describe exactly what you will look like when you become truly excellent in your field and in your personal life.
Upgrade Your Personal Knowledge and SkillsSet specific measures for each of your goals. If your goal is to excel in your field, determine how you will know when you have achieved it. Decide how you can measure your progress and evaluate your success.
Perhaps you can use as a measure the number of hours you study in your field each week. Perhaps you can measure the number of books you read or the number of audio programs you listen to. Perhaps you could measure your progress by the number of sales you make as the result of your growing skills.
Develop Winning Personal Growth and Development HabitsSelect the specific habits and behaviours you will need to practice every day to become the person you want to become. These could be the habits of clarity, planning, thoroughness, studiousness, hard work, determination, and persistence. Action Exercise
Decide today to develop yourself to the point where you can achieve every financial and personal goal you ever set and become everything you are capable of becoming. Write down your goals and make sure to look at them every day, then ponder ways you possibly achieve these goals.
Selling in Tough Times
December 7, 2009
Recession Selling 101
By Brian Tracy
Sales and profits down this year? Frustrated with the current economy?
Are your customers coming up with more and more objections? Are they telling you the price is too high, they’re not ready to buy right now, want to think about it, can’t get the boss to approve it, or worst of all, "aren’t interested," when you know for a fact they need your product or service.
What’s your plan?
So how can you ramp up sales in this tough economy?
Take Action to Find Out What Works
I’m amazed at the number of savvy business owners I talk to who complain about their sales. They have the idea stuck in their heads that this recession is bad and there is nothing they can do about it.
Nothing could be further from the truth!
Did you know Bill Gates started Microsoft during a recession?
Just because money was tight, it didn’t keep him from becoming the most dominant software provider in the world. And he didn’t accomplish this feat by blaming the economy.
Recessions only come along once every ten to twenty years and ones like this only happen every 50-70 years. And they create huge opportunities for those quick enough to take action and use them to grow their business. People like you!
Find out how you, too, can profit from this economy.
Shift Your Selling Strategy
When I first started out in business, I didn’t know how to get past the common objections that were killing too many sales. But then, when I went through my first recession, I discovered one simple truth about selling.
I’ll tell you what it is in just a second, but let me ask you two questions first:
- Who are prospects more likely to believe; themselves, or you?
- Who is better at closing the sale; the prospect, or you?
The Truth About Selling In Tough Times
The simple truth about selling—and the secret to selling more—is that your prospects are better at closing the sale than you are, if you lead them to it.
Once you understand this and put this breakthrough technique into practice, you’ll close many more sales. This approach turned my career and my business around in the midst of recession and changed my life. It can do the same for you.
Why is it so easy to increase sales when the prospect does the selling instead of you?
Close More Sales By Pre-Selling Your Prospects
The ideal prospects have already heard about you and your products and services and know that you’re the expert to turn to. They’ve heard from people they trust that your products and services work well, so they understand their value.
Prospects like these arrive ‘pre-sold’ and ready to buy from you. Getting them to close the deal becomes a foregone conclusion when you use this amazing selling technique. The result? You’ll close many more sales with a lot less effort.
Don’t you wish you could ‘pre-sell’ all your prospects? Instead of spending your time countering objections from prospects, you could be talking to people who want to buy. Discover how to structure your sales process, establish your credibility, and clarify the value you provide so your prospects ‘pre-sell’ themselves.
Ready to learn the secret to pre-selling your prospects so you can grow your business?
Eliminate Obstacles to Maximize Sales In This Economy
If you drive to work every morning, I don’t have to remind you that it takes much longer to get to work in rush hour traffic. Even a well-designed and well-built freeway slows down to a mind-numbing crawl when it’s overloaded with cars.
Nothing is more aggravating. You’ve got a well-tuned driving machine that could easily do 60 miles an hour and get you to work in 15 or 30 minutes. Instead, you can spend an hour or more stuck in traffic.
Your prospects’ objections are like the cars in that traffic jam, slowing down the sales process. Eliminate those objections in advance, and you and your prospect get to the sale in half the time.
Move the obstacles off the road and clear the way for your prospects to buy. You’ll melt their resistance and sell more of your products and services—again and again.
Want more sales and higher profits?
To earn more, you must learn more.
To order one of Brian Tracy’s best-selling books or CDs on sales, such as ‘Advanced Selling Strategies’, ‘The Psychology of Selling’, and ‘The Art of Closing the Sale’, call our office now on 1300 795 129.
Mini Eat That Frog Comes to Perth!
What a year it has been so far!
In just the last 120 days, we’ve had over 1000 people attend our Brian Tracy seminars around Australia!
We’ve rolled-out the Mini Eat That Frog National Tour, and trained a lot of people already in our new event, Selling like a Pro.
If you’re not familiar with the Eat That Frog metaphor, please see this video:
http://www.eatthatfrogmovie.com
We have toured all around Australia teaching people this philosophy of how to:
- Eliminate Procrastination
- Get More Done in Less Time;
- Become a High Performance Time Manager; and
- Achieve Your Goals in the 5 Key Areas of Your Life
We are excited to be bringing this world-renowned training to Perth this Thursday, December 3rd!
This event will be presented by me, Mark Garbelotto, Master Trainer with Brian Tracy International.
This event will sell out, so for more information and to book your seat go to www.eatthatfrog.com.au/mini or call 1300 795 129 today!
The Complex Sale Today
The Sale is More Complex Today
The entire process of selling today is more complex than it has ever been before. It used to be that we would make a single call on a single buyer who would make a single decision on our product or offering. In this simple form of selling, we used the attention/interest/ desire/action (AIDA) model of sales presentation and focused intensely on numerous different ways of closing the sale. Then, once we had made the sale, in many cases we never saw the customer again.
Everything Has Changed
Today, however, everything is different. Today we must make multiple calls, an average of five or six, in order to make the sale. We deal with multiple decision makers in an organization, each of whom can influence the purchase. Much of the sale takes place when we are not present. Sometimes we never even meet the final decision maker who signs the check. And it is not unusual for a sale to be derailed at the last minute by something completely unexpected.
The Competition is Fierce
If that weren’t enough, there is more competition than ever before and it is more determined and resolute than it has ever been in the past. Not only must we compete on the basis of price, quality, services, capabilities, financing and warranties with many other vendors of our product or service, but we must also compete with every other vendor of every other product or service who is striving to get the same customer dollar that we are after. Our competitors are extremely determined, driven the same as we are by tight markets and careful customers. They are committed to starting earlier, working harder, and staying up later thinking of ways to take our customers away from us.
Our prospective customers are beset on all sides by every conceivable sales offering. Because they are drowning in details, options and choices, they are in no hurry to make up their minds. With markets changing and contracting, the amount of discretionary funds they have available has shrunken and they are more careful today than they have ever had to be in the past. The Key to Profitability
The purpose of a business is to create and keep a customer. If a business does this in sufficient quantity and with proper cost controls, it will make a profit. The profit is the result of creating and keeping customers efficiently. Create and Keep Customers
As the president of your own professional sales corporation, your job is to create and keep customers as well. And just as a company must continually restructure and redesign its product and service offerings to satisfy the changing tastes of a demanding and competitive customer marketplace, you as a salesperson must constantly upgrade the quality and sophistication of your sales procedures and approaches if you are going to create customers in sufficient quantity. Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, be prepared to make multiple calls on a customer to close a large or complex sale. Plan your sales work systematically so you always have a new reason for calling back.
Second, think continually about how you have to change and improve your selling and your offering if you want to succeed in a tough market. Work on yourself every day and never stop getting better.
The Seven Methods of Time Power…
By Brian Tracy
There are seven methods that you can use to help develop the habits of time management. The more you think about and practice these methods, the more rapidly you will program yourself to be efficient and highly productive.
First
Remember that your self-image determines your performance. You always perform on the outside in a matter consistent with the picture you have of yourself on the inside.
Practice visualizing and imagining yourself as you want to be, not as you may have been in the past. You can actually change your self-image permanently by repeatedly visualizing yourself as someone who is highly efficient and effective.
Second
Remember that it takes about twenty-one days of practice and repetition to form a new habit pattern. It has taken you your entire lifetime to become the person you are today, with the time management habits you have at this moment. It takes time and commitment to change, and for your subconscious mind to accept the new habits.
Third
Promise yourself that you are going to become excellent at time management. Promise yourself that you are going to be punctual, and that you are going to concentrate on your most important tasks. Then, promise others that you are going to be more effective and efficient in the future.
In developing the habits of time management, start in just one area where poor time management is holding you back. Don’t try to change everything at once. Change just one habit or activity where you know that improvement could be very helpful to you. Fifth
Launch your new time management habit strongly. Never allow an exception once you have decided that you are going to become excellent in a particular behavior. Never let yourself off the hook. Sixth
Use the “trial and success” method rather than the “trial and error” method. The trial and success method requires that you learn how to succeed by failing, and then by learning from your mistakes. Analyze your reasons for poor time management. Ask yourself, “What are the obstacles to my operating more efficiently in this area?” Take some time to reflect on recent behaviors. Seventh
You must absolutely believe that you can and will become excellent at time management. The Law of Belief says that “Your beliefs become your realities.” The more intensely you believe that you can and will become excellent at time management, the more rapidly this belief becomes your reality. If you hold to your belief long enough and hard enough, it will eventually materialize as new behaviors with regard to time. Action Exercise
Select one area where better time management skills can help you to be more efficient and get more done. Resolve to go to work on yourself in that area immediately.
The Frog Man Is Back In His Home Town For 1 Night ONLY!
With Less than 1 day to go and 3 seats remaining until Melbourne Mini Eat That Frog event is SOLD OUT.
- Connect with people for WIN/Win networking
- How to overcome procrastination
- How to become more efficient and productive faster
- The importance of setting goals and making a plan
- Overcome obstacles that can derail your success
- High performance time management techniques
- And much, much more..
How to Get More Time THIS WEEK!
We’ve had an amazing response to our Mini Eat That Frog! Training Workshop that’s on this Thursday, 8th of October!
Training Workshop
Thursday, October 8th 7:00pm – 9:00pm
In this 2 hour Workshop you will discover how to:
- Stop procrastination by eliminating low-value,no-value activities
- Overcome obstacles that can derail your path to success
- Achieve Your Goals in the 5 Key Areas of Your Life
- Apply the ABCDE method to prioritise your highest value tasks
- High Performance Time Management and much, much more!
VENUE:
To register and receive over $200 in free Brian Tracy products, call Francis on 1300 795 129 or book online at www.eatthatfrog.com.au/mini
P.S. Please remember to bring plenty of business cards as this event will be a brilliant opportunity to connect with other business owners and entrepreneurs to form strategic alliances.
Eleven Keys to Increasing your Productivity.
By Brian Tracy
- Develop clear goals and write them down.
Because higher productivity begins with clear goals, goal setting is a key component of our coaching program. As you know, a goal must be specific and measurable to be effective in guiding your behavior. It must reflect your beliefs and be within your power to achieve. - Write a clear action plan.
Next, if you want to turbo-charge your productivity, make sure you have a clear, written plan of action. Every minute you spend in careful planning will save you as many as ten minutes in execution. - Set your priorities.
The third step is to prioritize your list. Analyze your list before you take action. Identify and start with the high-value tasks on your list. - Concentrate and eliminate distractions.
In this step, choose a high-value activity or task, start on it immediately, and stay with it until it is done. Focusing single-minded attention on one task allows you to complete it far more quickly than starting and stopping. - Lengthen your workday but increase your time off.
By starting your workday a little earlier, working through lunchtime, and staying a little later, you can become one of the most productive people in your field. - Work harder at what you do.
When you are at work, concentrate on work all the time you are there. Don’t squander your time or fall into the habit of treating the workplace as a community where socializing is acceptable. - Pick up the pace. At work, develop a sense of urgency and maintain a quicker tempo in all your activities. Get on with the job. Dedicate yourself to moving quickly from task to task.
- Work smarter.
Focus on the value of the tasks you complete. While the number of hours you put in is important, what matters most is the quality and quantity of results you achieve. - Align your work with your skills.
Skill and experience count. You achieve more in less time when you work on tasks at which you are especially skilled or experienced. - Bunch your tasks.
Group similar activities and do them all at the same time. Making all your calls, completing all your estimates, or preparing all your presentation slides at the same time allows you to develop speed and skill at each activity. - Cut out steps.
Pull several parts of the job together into a single task and eliminate several steps. Where you can, cut lower-value activities completely.
What are your ten most important goals? Carefully review your ten most important goals. Select one that, if achieved immediately, would have the strongest positive impact on your life.
Single Handle Every Task
By: Brian Tracy
Eat that frog! Every bit of planning, prioritizing and organizing comes down to this simple concept.
Your ability to select your most important task, to begin it and then to concentrate on it single mindedly until it is complete is the key to high levels of performance and personal productivity.
The Requirement for Every Great Achievement
Every great achievement of mankind has been preceded by a long period of hard, concentrated work until the job was done. Single handling requires that once you begin, you keep working at the task, without diversion or distraction, until the job is 100% complete. You keep urging yourself onward by repeating the words "Back to work!" over and over whenever you are tempted to stop or do something else.
Reduce Your Time By 50%
By concentrating single mindedly on your most important task, you can reduce the time required to complete it by 50% or more.
It has been estimated that the tendency to start and stop a task, to pick it up, put it down and come back to it can increase the time necessary to complete the task by as much as 500%.
Each time you return to the task, you have to familiarize yourself with where you were when you stopped and what you still have to do. You have to overcome inertia and get yourself going again. You have to develop momentum and get into a productive work rhythm.
But when you prepare thoroughly and then begin, refusing to stop or turn aside until the job is done, you develop energy, enthusiasm and motivation. You get better and better and more productive. You work faster and more effectively. Never Waste Time
The truth is that once you have decided on your number one task, anything else that you do other than that is a relative waste of time. Any other activity is just not as valuable or as important as this job, based on your own priorities. Action Exercises
Eat That Frog! Take action! Resolve today to select the most important task or project that you could complete and then launch into it immediately.
Once you start your most important task, discipline yourself to persevere without diversion or distraction until it is 100% complete. See it as a "test" to determine whether you are the kind of person who can make a decision to complete something and then carry it out. Once you begin, refuse to stop until the job is finished.
Pay Yourself First.
By Brian Tracy
Resolve today that you are going to save an invest at least 10 percent of your income throughout your working life. Take 10 percent of your income off the top of your paycheck each time you receive one and put it into a special account for financial accumulation.
Save Throughout Your Career
The fact is that if you save just $100 a month throughout your working lifetime and you invest money in an average mutual fund that grows at 10 percent per annum, you will be worth more than one million dollars by the time you retire. This means that anyone, even a person earning minimum wage, if he or she starts early enough and saves long enough, can become a millionaire over the course of his or her working lifetime.
Lifelong Habits
Developing the lifelong habit of saving and investing your money is not easy. It requires tremendous determination and willpower. You have to set it as a goal, write it down, make a plan, and work on it all the time. But once this practice locks in and becomes automatic, your financial success is virtually assured.
Practice Frugality
Practice frugality, frugality, frugality in all things. Be very careful with every penny. Question every expenditure. Delay or defer important buying decisions for at least a week, if not a month. The longer you put off making a buying decision, the better your decision will be and the better price you will get at that time.
A major reason that people retire poor is because of impulsive buying. They see something they like they buy it with very little thought. They become victims of what is called "Parkinson’s Law," which says that "expenses rise to meet income." This means that no matter how much you earn, you tend to spend that much and a little bit more besides. You never get ahead and you never get out of debt. Don’t be a Victim
You don’t have to be a victim of Parkinson’s Law. If you cannot save 10 percent of your income, start today by saving 1 percent of your income in a special savings and investment account. Put it away at the beginning of each month, even before you begin paying down your debts. Live on the other 99 percent of your income. As you become comfortable living on 99 percent, raise your savings level to 2 percent of your income, then 3 percent and 4 percent, and so on. Grow Your Savings and Investments
Within one year, you will be saving 10 percent and maybe even 15 or 20 percent of your income and living comfortably off the balance. At the same time, your savings and investment account will start to grow. You will become more careful about your expenditures, and your debts will begin to be paid off. Change Your Financial Outlook in a Year
Within a year or two, your entire financial life will be under your control and you will be on your way to becoming a self-made millionaire. This process has worked for everyone who has ever tried it. Try and see for yourself.
Open a special account for financial accumulation today. Make a deposit in this account, no matter how small. Then, look for every opportunity to add to this account. Begin to study money so that you understand how to make it grow. Read books and magazines by experts on the subject. Never stop saving, learning, and growing until you become financially independent.
