Practice Golden Rule Selling

To improve your sales performance, adopt the Golden Rule mentality. The Golden Rule says to, "Do unto others as you would have them do unto you." It also says, "Love your neighbor as yourself." The Golden Rule mentality in sales, says simply, "Sell unto others as you would have them sell unto you."

Different Strokes For Different Folks
What does this mean? Aren't there all kinds of different personalities that require different approaches and techniques? Well, yes and no. Practicing the golden rule in selling simply means that you sell to other people the way you would like to be sold to. You sell with the same honesty, integrity, understanding, empathy and thoughtfulness that you would like someone else to use in selling to you.

Seek First to Understand
If you would like a salesperson to take the time to thoroughly understand you and your situation before making a recommendation, you practice the same thing with your customers. If you would like a salesperson to give you honest information and to help you make an intelligent buying decision, you practice the same with your customer. If you would like a salesperson to be thoroughly knowledgeable about the strengths or weaknesses of his or her product or service, and that of his or her competitors, then you do the same with your product or service and your competitors.

Care About Your Customers
Perhaps the most important part of golden rule selling is the emotional component embraced in the word, "caring." Top sales professionals care about their customers. They care about themselves, their companies, their products and services, and they really care about helping their customers to make good buying decisions. If you think about the very best salespeople you know, you will recognize that they are caring individuals.

They Don't Care How Much You Know
If you think about your very best customers, you will recall that these are invariably people you care about, and who care about you. When you think about the people you buy from, you will recall that they seem to care about you more than the average. In every part of your business life, you will find that the significant people all have the denominator of caring as part of their character and their personalities.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, resolve today to sell to your customers with the same honesty, empathy and understanding that you would like them to use in selling to you.

Second, take time to genuinely care about your customers, their individual needs and their unique situations. Make people feel important and they will make you feel important.

 By Brian Tracy

Remain Flexible at All Times

By Brian Tracy

The Menninger Institute of Kansas City conducted a study not long ago to determine what qualities would be most important for success and happiness in the twenty-first century. They concluded after extensive research, that the most important single quality that you can develop, in a time of rapid change, is flexibility.

The Speed of Change

Today, perhaps the most important factor affecting your life is the speed of change. We are living in an age where change is taking place at a faster rate than ever before in human history. And if anything, the rate is increasing, year by year. Change today is not only faster, but it is also discontinuous, not following a straight line but starting, stopping, and moving in unpredictable directions. Change is coming at us from all sides and in so many different ways that it is often impossible to anticipate what might happen next.

A Major Cause of Stress

Change causes enormous stress for people who are fixed or rigid in their beliefs about how things “should be.” They fall in love with what they are doing, with their current methods and processes, and are unwilling to change, even in the face of overwhelming evidence. Don’t let this happen to you.

Communicate With Power In Perth On The 7th Of September 2009

Empowering Others
By: Brian Tracy

Get the Cooperation of Others
Empowering people is the key to building a high-performance team. Once you empower people by learning how to motivate and inspire them, they will want to work with you to help you achieve your goals in everything you do. Your ability to enlist the knowledge, energy and resources of others enables you to become a multiplication sign, to leverage yourself so that you accomplish far more than the average person and in a far shorter period of time.

Determine the Key People to Empower
There are three types of people that you want to and need to empower on a regular basis. They are, first of all, the people closest to you: your family, your friends, your spouse and your children. Second are your work relationships: your staff, your co-workers, your peers, your colleagues and even your boss. Third are all the other people that you interact with in your day-to-day life: your customers, your suppliers, your banker, the people with whom you deal in stores, restaurants, airplanes, hotels and everywhere else. In each case, your ability to get people to help you is what will make you a more powerful and effective person.

Always Be Positive
Empower means "putting power into," and it can also mean "bringing energy and enthusiasm out of." So the first step in empowering people is to refrain from doing anything that disempowers them or reduces their energy and enthusiasm for what they are doing.

There are things you can do every single day to empower people and make them feel good about themselves.

Fortune Favours the Brave…

By: Brian Tracy

Boldness is a necessary part of courage but it must be a boldness based on an intelligent assessment of the potential risks and rewards. The wonderful nature of boldness is that, properly directed, it builds the habit of courage in the person who practices it.

Act Boldly in Every Situation
In my experience, any virtue translated into action leads almost invariably to positive results. This applies to integrity, persistence, courtesy, love and courage. I’ve always liked the advice of an old man to his grandson. "Act boldly and unseen forces will come to your aid."

Take a Leap of Faith
Perhaps the most obviously important part of courage is the courage to step out in the face of uncertainty. Every great venture in the history of man has begun with faith and a giant leap into the unknown.

General Douglas MacArthur said, "There is no security in life, only opportunity." The creed of Frederick The Great, one of history’s most successful leaders was, "Audacity, audacity-always audacity."

Pay Yourself First.

By Brian Tracy

Resolve today that you are going to save an invest at least 10 percent of your income throughout your working life. Take 10 percent of your income off the top of your paycheck each time you receive one and put it into a special account for financial accumulation.

Save Throughout Your Career
The fact is that if you save just $100 a month throughout your working lifetime and you invest money in an average mutual fund that grows at 10 percent per annum, you will be worth more than one million dollars by the time you retire. This means that anyone, even a person earning minimum wage, if he or she starts early enough and saves long enough, can become a millionaire over the course of his or her working lifetime.

Lifelong Habits
Developing the lifelong habit of saving and investing your money is not easy. It requires tremendous determination and willpower. You have to set it as a goal, write it down, make a plan, and work on it all the time. But once this practice locks in and becomes automatic, your financial success is virtually assured.

Practice Frugality
Practice frugality, frugality, frugality in all things. Be very careful with every penny. Question every expenditure. Delay or defer important buying decisions for at least a week, if not a month. The longer you put off making a buying decision, the better your decision will be and the better price you will get at that time.

The Practice of Discipline

By: Brian Tracy

Discipline yourself to do what you know you need to do to be the very best in your field. Perhaps the best definition of self discipline is this: "Self discipline is the ability to make yourself do what you should do when you should do it, whether you feel like it or not."

It is easy to do something when you feel like it. It’s when you don’t feel like it and you force yourself to do it anyway that you move your life and career onto the fast track.

What decisions do you need to make today in order to start moving toward the top of your field? Whatever it is, either to get in or get out, make a decision today and then get started. This single act alone can change the whole direction of your life.

Seven Steps to Success
There is a powerful seven step formula that you can use to set and achieve your goals for the rest of your life. Every single successful person uses this formula or some variation of this formula to achieve vastly more than the average person. And so can you. Here it is:

Decide What You Want
Step number one, decide exactly what it is you want in each part of your life. Become a "meaningful specific" rather than a "wandering generality."

Think Like a Millionaire…By Brian Tracy.

Attitude is Everything
The most important attitude for financial success is long-term thinking. Successful people think a long way into the future and they adjust their daily behaviors to assure they achieve their long-term goals. In a longitudinal study done at Harvard University in the 50s and 60s, they studied the reasons for upward socio-economic mobility. They were looking for factors that would predict whether or not an individual or family was going to move upward and be wealthier in the future than in the present.

They studied factors like education, intelligence, being born into the right family, or having the right connections. In every case, they found individuals who had been born with every blessing in life who did poorly. They also found individuals who had been born or come to this country with no advantages at all who had been extremely successful. What was the distinguishing factor?

They finally determined that there was only one key attitude that mattered. They called it "Time Perspective." Time perspective refers to the amount of time that you take into consideration when planning your day to day activities and when making important decisions in your life.

Do You Have Everything You Want In Life?

If you’re like most people the answer is a resounding NO.

Sure, you’ve worked hard and achieved some of your goals…but ask yourself, is there more? Could you do better?

If you are still falling short of reaching your dreams, I can help.

Most successful people have a common trait. They are notorious goal setters. They realise that a dream without a goal is only commentary. And hope is not a business plan.

Are these people smarter than you? Do they come from wealthy families?

 

Slice and Dice the Task…

Why You Procrastinate
A major reason for procrastinating on big, important tasks is that they appear so large and formidable when you first approach them. One technique that you can use to cut a big task down to size is the "Salami slice" method of getting work done. With this method, you lay out the task in detail and then resolve to do just one slice of the job for the time being, like eating a roll of salami, one slice at a time. Or like eating one piece of a frog at a time.

Do One Small Part to Start
Psychologically, you will find it easier to do a single, small piece of a large project than to start on the whole job. Often, once you have started and completed a single part of the job, you will feel like doing just one more "slice." Soon, you will find yourself working through the job one part at a time, and before you know it, the job will be completed.

Just Get Started
Once you start working, you develop a sense of forward momentum and a feeling of accomplishment. You become energized and excited. You feel yourself internally motivated and propelled to keep going until the task is complete.

Action Exercises
Now, here are two actions you can take immediately to put these ideas into action.

First, select one big important task and lay it out in front of you.

Second, select one part of the task and do it immediately.

Trust Your Subordinates….

The Definition of Leadership
Leadership has been called "The ability to get followers." One of the deepest cravings of human nature is the need to feel important, to have a sense of meaning and purpose in life and work. Leaders are invariably those who can tap into the deeper emotions of others and get them to rise above and beyond anything they may have accomplished in the past.

Inspiring Words Lead to Victory
Winston Churchill was able to arouse and inspire an entire nation with words like these: "Let us so carry ourselves that if the British Empire should endure a thousand years, men will still say, this was their finest hour."

Spearhead A Turnaround
Lee Iacocca stepped into Chrysler Corporation when the company was almost bankrupt. Through the sheer force of his personality, his unshakable determination, his appeals to Congress, to Chrysler workers and to Chrysler customers on television, he spearheaded a turn-around that will go down in the history books as one of the greatest achievements in American business.

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